Online retailer Ocado has teamed up with Coca-Cola to offer customers the option of ordering individually-named Coke bottles online to be delivered with their shopping.
Coke drinkers can choose from one of the 150 names made available on 500ml Coke bottles through the drinks giant's 'Share A Coke' campaign.
To promote the offer, Ocado is giving away 100 free Share A Coke bottles this week. Elsewhere, Coca-Cola is currently touring Tesco stores and other high footfall locations such as theme parks with a vending machine that will dispense limited edition Share A Coke bottles printed with any - non-offensive - name on it.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
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