A-Brands - Online

Budweiser To Invest More In E-Commerce As Virus Hits Offline Demand

Budweiser APAC, the Asia-Pacific arm of beer giant AB InBev, plans to invest more in e-commerce as the coronavirus changes consumer habits and hits demand...

Standing Out – How Brands Can Gain An Advantage Online

With online grocery shopping on the rise, brands are not taking full advantage of the opportunities offered by e-commerce platforms, a new study by Gartner...

Unilever To Pick 'Trusted Publishers' For Digital Advertising

Unilever, one of the world's biggest advertisers, will pick a network of "trusted publishers" with which to spend most of its marketing budget, i...

Online Operators Make Their Mark In Latest 'Most Valuable Global Retail Brands' List

Online players Amazon, Alibaba and JD.com are among the tech giants to have made their impression on the latest edition of the BrandZ Global Retail Brands...

Coca-Cola Bid For Amazon Shoppers Means Boosting Digital Lineup

Coca-Cola Co., facing a world where consumers fill up Amazon baskets instead of grocery carts, is trying to raise its tech game. The 131-year-old bevera...

Mondeléz Reveals Extent Of Impact Of Cyberattack On Operations

Mondeléz International, one of a handful of international food and retail businesses impacted by the recent global cyberattack on 27 June, has said...

Kellogg Pulls Ads From Breitbart Amid Concerns About Hate Speech

Kellogg Co. is pulling its ads from the website Breitbart News, the right-wing news organization whose former chairman Steve Bannon was tapped as a top adv...

Managing Director Of MySupermarket Website Joins Brandbank

The managing director of grocery shopping website mySupermarket.co.uk, Kim Ludlow, has joined leading product-content provider Brandbank, to help fine-tune...

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L’Oréal Using Vloggers To Promote Products