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PepsiCo Renames 'Aunt Jemima' Pancakes, Syrup As 'Pearl Milling Company'

Published on Feb 11 2021 12:19 PM in A-Brands tagged: PepsiCo / Brands / USA / Aunt Jemima / Pearl Milling Company

PepsiCo Renames 'Aunt Jemima' Pancakes, Syrup As 'Pearl Milling Company'

PepsiCo Inc has announced that its pancake mix and syrup products are to be sold under the new name 'Pearl Milling Company', after the company dropped the 'Aunt Jemima' brand logo last year, acknowledging its roots in a racial stereotype.

The more than 130-year-old brand logo, which featured an African-American woman named after a character in 19th-century minstrel shows, came under fire amid a national debate over racism and racial inequality in the United States.

"Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June," PepsiCo said in a statement.

PepsiCo's decision was part of a nationwide corporate response to protests over the treatment of African Americans and police brutality after the death of George Floyd in police custody in Minneapolis on May 25, 2020.

PepsiCo said in the coming weeks, Pearl Milling Company will announce details of a $1 million commitment to support black girls and women.

PepsiCo last year said it would invest more than $400 million over five years to support black communities and boost black representation at the company.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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