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Premier Foods Invests In 'Paxo' Brand With Stuffing For All Occasions

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Premier Foods has invested in three new flavours, a new range - titled, 'Sensational Stuffing' - and a packaging make-over for its Paxo brand.

"Our ambition is to increase the size of the stuffing sector in the next five years, through brand innovation and an improved core range. There is a huge opportunity to increase sales by encouraging people to serve it alongside other meat dishes", Helen Touchais, Brand Director for Flavouring & Seasonings at Premier Foods, commented.

The new flavours of stuffing are matched to specific meats - Mushroom & Onion for Beef, Onion & Leek for Pork and Garlic & Thyme for Chicken. The re-designed packaging uses a colour-code traditionally associated with the Bisto- and Oxo brands - red for beef, blue for pork and yellow for chicken.

The 'Sensational Stuffing' range is available in four combinations: Lemon, Rosemary & Thyme with Ciabatta, Pink Lady Apple, Sage & Red Onion with Focaccia, Roasted Garlic, Red Onion & Rosemary with Sourdough and Rosemary and Mint & Shallot with Farmhouse Breadcrumbs.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.

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