ESM's most recent edition featured the latest Kantar Brand Footprint rankings from across Europe, showcasing the most-chosen brands in several European markets.
Dairy brand Mimosa maintains its position as the most-chosen brand in Portugal, according to the latest Brand Footprint rankings, with a CRP of 39, putting it well ahead of second-placed Compal (CRP 16), which has overtaken coffee brand Delta (CRP 15).
The remainder of the top ten shows a number of changes – Terra Nostra moves up by one place, to fourth, with a CRP of 14, while bakery brand Bimbo (CRP 13) moves up by two places, to fifth, and Agros (CRP 13) jumps by three places, to sixth. Nobre (CRP 12) goes down by one place, to seventh, while dairy brand Gresso (CRP 12) sees a drop of four places, to eighth. Renova (CRP 12) and Coca-Cola (CRP 11) round off the top ten.
Outside the top ten, Nivea is a big mover, jumping by seven places, to 17th, with a CRP of 8, while Penacova (CRP 8) rises by five places, to 20th, Milka (CRP 7) rises by four places, to 25th, and Pedras Salgadas (CRP 6) – a mineral water brand – rises by 13 places, to 27th.
Dropping down the list, Nacional (CRP 7) falls by five places, to 22nd, Nescafé’s Dolce Gusto (CRP 6) drops by ten spots, to 31st, and olive oil brand Gallo Azeite (CRP 5) falls by 15 places, to 45th.
Portugal's Most Chosen Brands
| Rank 2022 | Brand | CRP (M) | Pen 2022 |
|---|---|---|---|
| 1 | Mimosa | 39.0 | 83.0 |
| 2 | Compal | 16.0 | 58.3 |
| 3 | Delta | 15.0 | 51.7 |
| 4 | Terra Nostra | 14.0 | 55.7 |
| 5 | Bimbo | 13.0 | 53.9 |
| 6 | Agros | 13.0 | 46.8 |
| 7 | Nobre | 12.0 | 53.5 |
| 8 | Gresso | 12.0 | 51.2 |
| 9 | Renova | 12.0 | 63.1 |
| 10 | Coca-Cola | 11.0 | 46.3 |
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.
