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Red Bull Sees Sales Rise 9.5% In 2019

Energy drinks firm Red Bull posted group sales of €6.07 billion last year, a 9.5% increase on the previous year.

The company sold 7.5 billion cans of its iconic energy drink in 2019, which was a 10.4% volume sales increase on 2018.

'Sales quantity, turnover, productivity and operating profit were further increased and represent record figures in the history of the company,' Red Bull said in a statement.

'Exceptional Sales Growth'

The company said that it saw 'exceptional' sales growth in India, which was up 37%, Brazil, which saw 30% growth, and Africa, which rose by 25%.

In addition, established markets such as Germany (+15%), Austria (+12%), Eastern Europe (+12%) and the USA (+9%) also saw strong growth.

Brand investment as well as 'consistent cost management' were also cited as reasons for the group's positive performance.

'Our growth and investment plans for the 2020 financial year are also very ambitious, providing for a continuation of the positive development to date and – as it is customary at Red Bull – being financed from operating cash flow,' it added.

As of the end of 2019, Red Bull employed 12,736 people across 171 countries.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine

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