German confectionery brand Ritter Sport has unveiled a limited edition SKU to celebrate the promotion of football team VfB Stuttgart to Germany's top Bundesliga division.
Ritter Sport, which is based in Waldenbuch, just south of Stuttgart, said that the new product, which bears the red and white branding of the football team, features white chocolate with cracked nuts and strawberry pieces.
The product is available from Ritter Sport's online stores and in selected Rewe stores around the Stuttgart area, as well as in VfB Stuttgart fan shops.
Ritter Sport was founded in 1912 and currently employs 1,450 people. It recorded sales of €460 million last year, and its products are exported to more than 100 countries worldwide.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
