DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
A-Brands

Kantar Worldpanel Names Most Chosen Spanish Brands

By Steve Wynne-Jones
Share this article
Kantar Worldpanel Names Most Chosen Spanish Brands

Spain's most chosen FMCG brands have been named by Kantar Worldpanel in its annual Brand Footprint report.

Coca-Cola, ElPozo and Campofrío rank as the top three in the list, while a total of 27 brands out of the 50 featured in the ranking are of Spanish origin.

Domestic brand consumption grew by 2.3 per cent last year, while foreign brands decreased by 0.8 per cent in the same period.

The ranking measures the amount of times a brand is purchased at the point of sale, includes data on how many homes consume the product and how frequently.

Other top brands include: Don Simón, Central Lechera Asturiana, Activia, Gallo, Danone, Azucarera and Bimbo, which in that order complete the top ten.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.