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Spanish Consumers Attached To Local Brands, Study Finds

Published on May 7 2016 9:09 AM in A-Brands tagged: Featured Post / Spain / FMCG / Nielsen / Provenance / Local

Spanish Consumers Attached To Local Brands, Study Finds

Seven out of every ten Spanish consumers prefer that their fruit, vegetables, meat and fresh produce in general is of local or national origin, according to a new study by Nielsen.

The study, Marcas Globales Vs. Marcas Locales (Global Brands Vs. Local Brands), found that six out of ten would rather products were of Spanish origin in categories such as milk, preserved vegetables and seafood. However, when it comes to personal hygiene and beverages, just 20 to 30 per cent of respondents believe provenance is important.

Despite 'price' and 'origin' being of equal importance for around half of consumers, one in every five considers the cost of a product the decisive factor when considering purchase.

A majority (61 per cent) believe that when they buy products labelled 'Made in Spain', they're supporting local businesses.

Only one in four Spanish consumers believe that imported products are 'superior', while 40 per cent believe that they are more expensive.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

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