While global sugar purchasing is expected to reach record highs by the end of the decade, the world's biggest soft drinks manufacturers are increasingly seeking out alternative ways to sweeten up their products.
According to data from Euromonitor International, global purchasing of sugar will rise by 14.4 million tonnes by 2020, in absolute terms.
At the same time, the research company found that across 54 countries studied, seven are likely to increase their per capita sugar content by 10 grams or more.