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Third Of Consumers 'Less Trusting' Of Brands Over Sustainability Commitments

Just over a third (35%) of European consumers are 'less trusting' of brands due to their sluggish approach to sustainability, a new study has found.

The study, by market research firm FMCG Gurus, surveyed 11,000 consumers in 11 countries during the third quarter of 2019. It found that close to two thirds of European consumers (61%) are concerned about the state of the environment, with more than half (55%) believing it to have deteriorated over the last two years.

Embracing Sustainability

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