Mercadona has announced that its supplier UCC Coffee Spain has moved the production line of the Hacendado Americano coffee to Logroño in Spain from Japan.
The manufacturer has invested more than €250,000 in relocating the production line in a move that aims to minimise the environmental impact and improve its services by gaining logistical proximity to consumers.
The range is available in all Mercadona stores across Spain except the Canary Islands.
Simple And Practical
The product offers a simple and practical way to have an American filter coffee without the need for any coffee maker, the retailer added.
Roberto Vilanova, coffee specialist at Mercadona, said, “Since the introduction of this peculiar coffee, the company has held co-innovation sessions with customers who are fond of this drink, who enjoy discovering its flavour and its preparation ritual…It is designed to be enjoyed in the moment.”
UCC Coffee Spain specialises in the production of ground coffee and coffee beans.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
