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Unilever Seeks To Improve Transparency Around Home, Personal Care Products

By Steve Wynne-Jones
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Unilever has revealed the fragrance ingredients of its home, beauty and personal care products in Europe and the US, in a move to improve transparency around its products.

Consumers can now view the fragrance information for more than 3,000 home, beauty and personal care SKUs, including products under the Dove, Axe, Comfort and OMO brands.

The company’s decision to disclose this information, which encompasses as little as 0.01% of the product formulation, has been hailed by the firm as ‘an industry first, paving the way and encouraging many other companies to do the same’.

The move forms part of Unilever’s transparency initiative, which the group launched in 2017.

'What’s In Our Products'

In Europe, consumers can log on to the ‘What’s in our Products’ section on Unilever websites to avail of the information.


“We are proud to be going beyond what is already on the label,” said Unilever’s chief research and development officer, David Blanchard.

“We believe that providing this transparency will help build further trust in Unilever and our brands. We now want to expand our ingredient transparency initiative to more countries.”

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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