Chinese ecommerce firm JD.com has agreed a deal with Unilever to move products like Lipton's tea and Lux soap between warehouses across China as the consumer goods firm looks to expand sales in more remote parts of the country.
The deal is the latest move by an ecommerce company to muscle into the territory of logistics companies by leveraging the expertise and supply chains they have built up for their own retail business to offer those services to others.
JD.com said in a statement that Unilever, which previously worked exclusively with logistics firms such as Deutsche Post's DHL for its China distribution, will use its network to shift goods destined for stores between warehouses.