Weight Watchers is aiming to keep its Oprah Winfrey-fuelled momentum going into the next decade.
The company announced plans to top $2 billion in annual revenue by 2020, up more than 50% from its estimated sales last year.
Weight Watchers also is working to remove artificial ingredients from its products and will offer free memberships to teens this summer, part of a bid capitalise on growing demand for weight-loss services.