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AB InBev Looking Forward To World Cup Boost

Published on May 10 2018 11:29 AM in Drinks tagged: Trending Posts / Beer / AB Inbev / Ambev / World Cup / Paywall

AB InBev Looking Forward To World Cup Boost

Anheuser-Busch InBev, the world's largest brewer, has forecast faster growth in the rest of the year, helped by the soccer World Cup, which takes place in Russia this summer.

Chief Financial Officer Felipe Dutra said AB InBev was confident of a return to volume growth in Brazil, its second-biggest market, in the second quarter with more drinking driven by its sponsorship of the World Cup in June and July.

Dutra said the event could increase annual volumes in Brazil and Argentina by 0.5 to 1 percentage point as matches boosted beer drinking in normally fallow winter weekdays.

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