DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Fresh Produce

Albert Heijn Reaches Dry Misting Milestone  

By Dayeeta Das
Share this article
Albert Heijn Reaches Dry Misting Milestone  

Dutch retailer Albert Heijn has equipped more than 700 stores with 'Dry Misting' technology from Contronics.

Dry Misting creates a fine layer of pure mist in the air around fresh produce on display without soaking the products or the shelves.

The evaporation of the mist cools and protects the products from dehydrating and preserves their freshness, colour and nutrients. 

According to Contronics, the shelf life of fruit and vegetables can be extended up to twice as long, reducing food waste significantly.

In the run-up to the national rollout, Albert Heijn studied the effects of Dry Misting extensively. 

ADVERTISEMENT

Pilot stores, lab tests, shopper interviews all showed positive results for both the store's profit as well as customer experience. 

Pauline van den Brandhof, external communications official at Albert Heijn, said, "We are very pleased with the results of Dry Misting. Albert Heijn intends to offer fruit and vegetables of the best quality. 

"Dry Misting helps us to do just that while reducing wastage and enabling us to use less plastic packaging." 

The cooperation between Albert Heijn and Contronics has proven to be beneficial for both parties. 

ADVERTISEMENT

Rogier Klein Sprokkelhorst, manager of the Albert Heijn project at Contronics, looks back on the project with great satisfaction.

"We are very pleased with our cooperation with Albert Heijn. Although we are the inventors of Dry Misting technology, this project has helped us tremendously to further improve our technology and know-how," Sprokkelhorst said.

"Thanks to Albert Heijn's trust in us, we were able to demonstrate again that we can manage such a large-scale rollout and proof we can deliver an excellent business case for our customer."   

For more information about Contronics Dry Misting, visit the website www.contronics.nl, or contact [email protected], tel +31 (0)413 487 000. 

© 2021 European Supermarket Magazine – your source for the latest retail news. Sponsored Post. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.