An Irish study by Ignite Research for Retail Intelligence has found that 30 per cent of consumers believe Aldi private label ranges offer the best value for money of all own brand offerings currently on the market. Aldi’s own-brand range scored highest among consumers from the Rest of Leinster and Munster regions, where 34 per cent rated it the best.
The survey of 1,000 customers found that 24 per cent felt Tesco private label brands offered the best value for money, with Lidl in third place on 19 per cent.
Tesco scored highest among Rest of Leinster consumers, where 28 per cent ranked it highest, while Lidl performed best in the Connacht/Ulster regions, where 23 per cent ranked it highest. Further down the list, Dunnes Stores’ own-brand range was rated best by 14 per cent of respondents (scoring highest in Connacht/Ulster, with 17 per cent), followed by SuperValu at 6 per cent, Superquinn at 4 per cent and Marks & Spencer at 3 per cent.
The biggest differential in terms of male/female preference was seen at Lidl, where 21 per cent of males thought that Lidl own-brands offer the best value for money, compared to 16 per cent of females; and Dunnes, where 16 per cent of females thought its own-brand range offered the best value for money, compared to 11 per cent of males.
Aldi scored highest among 25-34 year olds and 35-44 year olds, scoring 34 per cent and 35 per cent respectively. Lidl rated highest among 18-24 year olds, with 21 per cent, while Dunnes Stores and Lidl tied for importance among over-55s, on 21 per cent. (29 Jan)
Source: Retail Intelligence
