Aldi Named UK's 'Favourite Supermarket'
German discounter Aldi was voted the UK’s favourite supermarket at 2017 Good Housekeeping Food Awards, beating Sainsbury's and Waitrose.
The award, organised by Good Housekeeping magazine, asked readers to vote for their most loved supermarket in terms of value for money, shopping atmosphere and quality of products.
Aldi also took home the prize for favourite wine retailer, following a series of awards it has won this year for its wine portfolio.
“We are thrilled to have been voted favourite supermarket at this year’s Good Housekeeping Food awards," said Julie Ashfield, joint managing director of corporate buying at Aldi UK.
"We are committed to ensuring that everyone has access to great quality products at fantastic prices. To also be named favourite wine retailer is a real testament to the dedication and hard work of Aldi buyers who tirelessly source the very best products for our customers to enjoy.”
The latest figures from Kantar Worldpanel reveal that Aldi is currently the fifth-biggest supermarket in the UK, with 7% market share, however, it saw sales rise by 15.6% in the most recent period.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.