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Almost Half Of Portuguese Shoppers Buy Organic

Published on Jun 12 2017 3:01 PM in Fresh Produce tagged: Organic / Fruit and Veg / Portugese retail

Almost Half Of Portuguese Shoppers Buy Organic

The consumption of organic products in Portugal has been growing in recent years, according to Associação Portuguesa de Empresas de Distribuição - the Portuguese Association of Distribution Companies.

The association reported on a recent study by Portuguese market research group Marktest, which revealed that 47.7% of Portuguese consumers now take organic products into account when doing their shopping.

Trends

According to the research, half of those surveyed seek to purchase free-range meat, and 47.2% would opt for organic fruits and vegetables.

Additionally, 57.7% of consumers who buy organic products are female, citing the concern of maintaining a healthy lifestyle as a top priority.

This is a trend that can be seen throughout Europe. Last month it was reported that organic fruit and vegetable sales were up 28% in Italy year-on-year.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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