Amazon Private-Label Sales Hit New Highs In 2017
Online retail giant Amazon has had its most successful year yet in terms of private-label sales, according to data from One Click Retail.
The e-commerce analytics firm estimates that Amazon generated sales of almost $450 million from its own brands in 2017, including Amazon Basics, Pinzon, Amazon Elements, Happy Belly, and Whole Foods’ 365 Everyday Value food range.
Amazon Basics, the retailer’s home-care brand, which includes everything from batteries to water filters, accounts for about 85% of Amazon’s total private-brand sales, and it was estimated to finish 2017 with sales of over $400 million.
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