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Anuga 2017 Kicks Off In Germany

Published on Oct 7 2017 7:01 AM in A-Brands tagged: Trending Posts / Germany / Anuga / Koelnmesse

Anuga 2017 Kicks Off In Germany

Anuga 2017 is go! The world’s biggest food fair is now underway at Koelnmesse, Germany, and is set to run until next Wednesday, 11 October.

Around 7,200 exhibitors from 100 countries will be presenting the latest trends and innovations in the global food and beverages market over the five days of the exhibition, with more than 160,000 trade visitors from over 190 countries expected.

Some 89% of the exhibitors and 69% of the visitors will come to the event from markets outside Germany, making Anuga the most important trade, sourcing and trend platform for the international food industry.

Indeed, in the run-up to this year’s event, organisers Koelnmesse engaged in press conferences in far-flung destinations around the world, such as Bangkok, Thailand, New Delhi, India, and São Paulo, Brazil, and right across Europe, to drum up support and lay the foundations for a great show.

Extensive Reach

Anuga covers the entire Koelnmesse grounds, a total 284,000-square-metre gross exhibition space across 11 halls, some of which are multi-storey.

Back in 2003, the show’s organisers introduced the concept of ‘ten trade shows under one roof’ – a model that has been repeatedly adapted to the changing marketplace and developed further for this year’s show.

In summary, they are as follows: Anuga Fine Food (international food, including spices, oils, vinegar and delicatessen products); Anuga Dairy (milk and dairy products); Anuga Bread & Bakery (baked goods); Anuga Frozen Food (frozen foods); Anuga Meat (meat products); Anuga Organic (bio and organic products); Anuga Chilled & Fresh Food (convenience and ready-to-eat products); Anuga Drinks (alcoholic and alcohol-free beverages); Anuga Culinary Concepts (out-of-home trends and products); and Anuga Hot Beverages, the latest addition to the Anuga trade show line-up, which will focus on tea, coffee and other hot beverages in the growing out-of-home market.

Special Events

Special events also abound over the five days of Anuga, including the Anuga FoodService Power Breakfast, Anuga Taste Innovation Show, Anuga Chef of the Year, Anuga Patissier of the Year, and the E-Grocery Congress among the major events running alongside Anuga 2017.

Anuga is operated in close cooperation with the Federal Association of the German Retail Grocery Trade e.V., Berlin (BVLH), while industry sponsors include the Federation of German Food and Drink Industries and the German Hotel and Restaurant Association, so you can expect a myriad of other events taking place during the five days.

Anuga 2017 is set to break all records in terms of attendance, however, the bar was already raised to heretofore unseen heights at the previous edition of the show, in 2015, which welcomed some 160,000 trade visitors from 192 countries.

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