Carrefour has unveiled a new store banner in Argentina, called '5 Minutos' (5 Minutes), with which the retailer will seek to grow its presence in the convenience and small-format supermarket sector.
According to Planet Retail, the new format is similar in size to its Carrefour Express stores, and will be located predominantly in lower-tier cities.
Carrefour currently operates Express outlets in major cities such as Buenos Aries and Cordoba, and the company will reportedly look to rebrand some stores in secondary cities under the new banner.
All stores operating under the '5 Minutos' banner will be operated by franchisees.
The stores will be aimed at consumers seeking to 'grab and go' key daily provisions.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Stephen Wynne-Jones
