DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Asda Launches Heart-Shaped Crumpets Ahead Of Valentine's Day

By Publications Checkout
Share this article
Asda Launches Heart-Shaped Crumpets Ahead Of Valentine's Day

UK supermarket chain Asda is introducing new heart-shaped crumpets, giving shoppers options for a Valentine's Day breakfast.

The retailer's 'Loveheart Crumpets' will be available in Asda stores and online from 1 February, at a price of £1 per pack of four crumpets.

Seasonal Snacks

Asda says that it has launched the new breakfast food following the success of other seasonal novelties, including pumpkin and christmas-tree crumpets.

“Last year, our customers went wild for novelty shaped crumpets, so this year we’ve created new Loveheart Crumpets to set pulses racing and help customers put their heart on a plate for loved ones this February,” said Hannah Geldard, Asda's bakery expert.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.