Asda has introduced a new online service that will enable customers to collect goods purchased from selected other online retailers from its stores, theguardian.com reports.
The expansion of the online service, now called ToYou, is an effort to capitalise on money Asda has pumped into its supply chain network across Britain over the last number of years, as well as drive increased footfall to its outlets. The retailer says the new system could attract up to 40 million additional shoppers to its store per year up until 2019.
Asda’s private label clothing range George will be available through ToYou.
Asda’s logistics and supply chain VP Ian Stansfield said, “Getting our big box estate moving again and providing services people will use is really important.
“Demand for online shopping is ever increasing. With it grows the appetite from online retailers to have physical footprints their customers can access. Not only are we providing online retailers with a presence on the high street, we’re also bridging a gap for customers who want to collect or return their online orders while carrying out their weekly shop.
“This is an industry first: complete, real time, individual parcel tracking – whether collect or return, every step of a parcel's journey is tracked and visible to our clients and customers. This truly is game-changing.”
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
