Croatia-based food manufacturer and distributor Atlantic Grupa has commenced production of one of its most successful brands in the US.
The production of Argeta pâté has kicked off in the town of Harrisburg in Pennsylvania, and sales should reach US$ 3 million during the first year.
Argeta will be exclusively produced for the North American market in cooperation with Harrisburg-based company Brother & Sister.
Distribution Agreement
Distribution of Argeta to nearly 2,000 retailers in the US and Canada will take place during November and December, in cooperation with local partners, Didistribution of Argeta, accompanied by a promotional campaign both in stores and on digital media.
Argeta is produced without meat by-products, using high quality meats and natural spices without conservatives and additives of any type and with distinguished international quality certificates.
As well as the US, Argeta is also produced in two regional factories – in Izola (Slovenia) and Hadžići (Bosnia and Herzegovina).
Argeta has a more than 37% market share in Austria, nearly 30% in Switzerland and is close to a 10% share in Germany and Sweden.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
