Auchan Retail will offer a range of 60 SKUs at cut prices across 14 different markets, as part of a promotional push, according to Rayon-Boisson.com.
The ‘Ça Va Booster!’ campaign, which runs until the start of April, will focus on deep discount items, such as €0.10 coffee capsules and €5 hairdryers.
These items and prices are common to 4,000 Auchan outlets in 14 nations, and in France are available in all of its store formats (including e-commerce).
As well as the 60 products which have had their prices shrunk for the discount promotion on an international scale, additional products are subject to cuts on a country-by-country basis.
For example, in France, the retailer is selling Evian 6 x 1.5-litre packs for €5.72 (the price of two such SKUs normally).
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine
