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Beiersdorf’s ‘Blue Agenda’ Continues To Pay Off As Skincare Firm Posts 5.7% Growth

Published on Mar 2 2018 1:59 PM in A-Brands tagged: Featured Post / Beiersdorf / Nivea / Paywall / Blue Agenda

Beiersdorf’s ‘Blue Agenda’ Continues To Pay Off As Skincare Firm Posts 5.7% Growth

Beiersdorf, the maker of Nivea skin care products, has posted an organic group sales increase of 5.7% for full year 2017 (nominal growth of 4.5%), to €7.056 billion.

The group saw organic sales rise 4.7% Consumer Business Segment, which is home to Nivea and La Prairie among others, to €5.799 billion.

Group EBIT improved from €1.015 billion in the previous year to €1.088 billion, while EBIT margin was 15.4%, despite a cyberattack that impacted the company last summer.

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