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Beiersdorf's Deputy CEO To Take Top Job From 1 January

Published on Oct 16 2018 9:49 AM in A-Brands tagged: Trending Posts / Skincare / digital / Beiersdorf / Nivea / Paywall

Beiersdorf's Deputy CEO To Take Top Job From 1 January

Beiersdorf, the maker of Nivea skin creams, is promoting current deputy chief executive Stefan De Loecker to the top job from January 1, with a mandate to make the company more digitally savvy and expand internationally.

The group had said in June that Stefan Heidenreich, 55, who has been CEO since 2012, would step down at the end of 2019 or earlier, depending on when a successor was chosen.

At that time, De Loecker, a 51-year-old from Belgium, was named deputy CEO and put in charge of Beiersdorf's strategy.

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