Belgium's Colruyt Group Ups Investment In Private-Label Testing
Belgian retailer Colruyt Group has announced that it is spending around €2.5 million per year on 'continuous' taste and usage tests for its private-label brands.
All 3,500 own-brand SKUs under the Boni Selection, Everyday and Spar ranges are tested at least once every two years, the retailer said, using 'a new scientific and certified method at two test labs belonging Colruyt Group'.
In addition, the group said that it also carries out in-home and on-site mobile testing of products.
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