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Belgium's Greenyard Names New Co-CEO

By Dayeeta Das
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Belgium's Greenyard Names New Co-CEO

Belgian fresh produce giant Greenyard has appointed its chief transformation officer, Marc Zwaaneveld, as the new co-CEO of the company.

Zwaaneveld will share the role alongside chief executive, Hein Deprez.

The decision was a part of the company's plan to prioritise transformation and improve its performance in the next financial year.

Strategic Partnership Model

Under the new arrangement, Deprez will focus on rolling-out Greenyard’s strategic partnership model with retailers.

Zwaaneveld will ensure a fast and efficient revitalisation of the company by the seamless implementation of its transformation plan.

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Apart from preparing concrete action plans, the company is also making progress in exploring funding options.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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