There is a time-honoured adage that when selling a wine by allowing consumers to sample it, it is wise to offer it with a morsel of cheese; but a technology from a Napa Valley vineyard offers a new alternative for in-supermarket selling.
Beringer Vineyards's feldgling concept, called the "taste strip," allows shoppers to taste a wine by applying a small strip to their palate. The system is at present in operation only in Kroger outlets, spread across 20 American states.
“We’re proud of the research that has gone into what we know will be a category-changing addition,” stated Tammy Ackerman, the senior brand manager for Beringer.
“This is the type of innovation you would expect from a brand like Beringer, which is growing at six per cent, thus outpacing the category and our competitors."
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
