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Boxed CEO's Choice: Save Supermarkets Or Help Amazon Kill Them

Published on Jan 29 2018 12:30 PM in Technology tagged: Amazon / Kroger / Online Grocery / Boxed

Boxed CEO's Choice: Save Supermarkets Or Help Amazon Kill Them

When Kroger offered to buy Boxed Wholesale, founder Chieh Huang didn’t waste much time: Huang said he’d consider the offer and hopped on a plane to Seattle.

There Huang huddled with Amazon’s corporate development and consumer executives on Wednesday to discuss a potential sale, according to two people familiar with the matter.

Boxed’s chief executive officer, who has long insisted he wants to remain independent and eventually go public, now finds himself at a crossroads: help save an old-school grocer with 19th Century roots or hook up with the granddaddy of e-commerce.

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