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Brazil Reduces Chocolate Egg Production Ahead Of Easter

Published on Feb 14 2017 2:00 PM in Supply Chain tagged: Trending Posts / Nestlé / Easter / Brazil

Brazil Reduces Chocolate Egg Production Ahead Of Easter

Brazilian chocolate egg production will be lower this year, with fewer new products on offer due to the economic downturn.

Some 120 Easter Egg SKUs will be available in Brazilian stores this Easter, compared to 147 in 2016, after the category saw a 27% drop in sales last year.

At the same time, there has been a greater diversification of products, with eggs of varying sizes on offer, with a wider price range to suit all pockets.

Some manufacturers, such as Nestlé, Cacau Show and Arcor, have adjusted prices by between 6% and 8%, justifying the variation with the increase in taxes and costs of raw material, according to the Brazilian Association of the Chocolate, Cocoa, Peanut, Candy and Derivatives Industry (Abicab).

Chocolate egg production fell from 19,700 tonnes in 2015 to 14,300 in 2016 (equal to 58 million eggs), and the association expects to repeat last year’s result in 2017.

Meanwhile, overall chocolate production increased by 13% to 393,400 tonnes (according to preliminary Abicab data) for the period January to September 2016.

The Brazilian market ranks fifth in the global chocolate ranking, with an annual per capita consumption of 2.5 kilos.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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