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California's GDPR-Style Data Privacy Law Could Affect Retailers

Published on Jul 10 2018 11:29 AM in Technology tagged: California / GDPR / Paywall / Consumer Privacy

California's GDPR-Style Data Privacy Law Could Affect Retailers

Californian lawmakers have passed a new data privacy law, The California Consumer Privacy Act of 2018, which is set to come into effect on 1 January 2020.

The new legislation could affect US-based retailers in a number of ways, from the way they handle marketing campaigns to how they deal with loyalty programmes.

California's Own GDPR?

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