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Campbell, Hershey Bet That Salty Snacks Will Reignite Slow Sales

Published on Dec 19 2017 1:00 PM in A-Brands tagged: Featured Post / Snacks / campbell / Hershey

Campbell, Hershey Bet That Salty Snacks Will Reignite Slow Sales

In a packaged-food industry suffering from weak demand and shifting consumer tastes, there’s still one safe bet: salty snacks.

Potato chips, popcorn and other savoury fare have remained strong sellers, even as other categories languish.

That’s driving companies’ M&A strategies. The Campbell Soup Company and Hershey both announced deals on Monday that give them well-known savoury brands.

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