Campbell Soup Names New Chief Marketing Officer Of US Unit
The Campbell Soup Company has announced Diego Palmieri as the new vice president and chief marketing officer of its US Meals & Beverages unit.
Palmieri will take on the position as of 18 July. He had previously been general manager of SC Johnson China, where he was instrumental in building the company's e-commerce strategy, before joining the soup giant. He spent more than two decades with the company, in various positions.
Roberto Leopardi, the recently named president of Campbell's Meals & Beverages division, commented on the new VP's appointment in a release.
He said that Palmieri "is an accomplished marketer and experienced business leader with a track record of growing businesses through a deep understanding of brand value and success in building e-commerce into the marketing and sales mix". Leopardi also worked for a number of years at SC Johnson.
An Uphill Battle
After the sudden departure of Campbell's former CEO, Denise Morrison, in May, a loss of $393 million in the third quarter of its financial year and rumours of Kraft-Heinz buying the company, Palmieri comes into the position at a challenging time for Campbell.
Like Leopardi, he has pointed out that e-commerce could be a way to ensure future relevance of the brand, saying he is enthusiastic about "the opportunity to leverage new marketing strategies, including e-commerce, to ensure these brands continue to be part of our daily diet".
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.