How Can Packaging Design Cut Through The Clutter? Analysis
Wim Wouters, creative director at More from Less, the creative consultancy from DS Smith, examines how brands can gain greater visibility - and in turn drive increased sales - through reconsidering their packaging effectiveness.
The statistic that '70% of shopper purchase decisions are made in store' is widely quoted and debated, however we do know that the majority of consumers haven’t completely made up their minds about what they plan to purchase before they enter the store.
This means that packaging is one of the key influencers in this decision-making process, both implicitly and explicitly.
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