Global packaging manufacturer Rexam has partnered with Spanish microbrewer to launch Spain’s first canned craft beer.
Embracing the global trend of canned craft beer, the Spanish craft brewer is packaging its Rubia, IPA and Vikingathor expressions in Rexam’s 330ml cans.
Designed by Arriaca with the support of Rexam, the minimalist - yet bold - can designs reflect the rebellious nature of the pioneering brand, according to Rexam.
The packaging company's value-added matt over varnish gives the cans a premium finish, appealing to Arriaca’s target audience.
Speaking about the collaboration, Fernando Muñoz, sales manager at Rexam, said, “We’re thrilled to work with another craft brewer on the continent and expand our portfolio of customers outside the UK."
Increasingly, craft brewers are recognising the suitability of the can and assisting them in this transition is mutually beneficial for both parties, he said.
"Arriaca is leading the trend in Spain and we look forward to supporting more Spanish craft brewers who choose to take the same route.”
Jesus León, CEO of Cervezas Arriaca, said, “We made this decision having recognised the benefits of the can in terms of sustainability and its capacity to conserve liquids. Rexam is well known in the industry for their support of craft brewers and we trust them to offer the support and education we need to make this transition."
In recent years, the craft beer market has experienced tremendous growth, and the striking design of the new can is key to attract and engage new consumers, he added.
The 330ml cans were manufactured at Rexam’s La Selva production plant.
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