If You Can’t Beat Them, Join Them: Assessing Tesco’s Discount Strategy
As Tesco reportedly works with advisers to develop a new discount grocery chain, Andy Brian, head of retail at Gordons law firm, considers whether the UK’s biggest supermarket can make a success of this shift into new territory.
When reports surfaced last month that Tesco was exploring the possibility of launching a new discount grocery chain, it was understandable, if not expected.
Like the rest of the ‘big four’ UK supermarkets, Tesco has looked at the recent success of Aldi and Lidl with interest as the German discounters grew from a combined market share of 6% in December 2012 to 12% by the end of 2017.
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