Caprabo Aims To Go From 42 Franchises To 100 By 2018
Grocery retailer Caprabo plans to expand its network of franchise outlets in Spain from 42 to 100 by 2018.
Last year, the company opened 11 franchised supermarkets acorss the Catalonia and Andorra regions, which brought the total to its current 42.
Speaking exclusively to RevistaInfoRetail.com, Claudio Estévez, Franchise Director of Caprabo, said, "This is a very consolidated business model. Our plan is to open 16 franchised shops in 2016, with the mid-term objective of reaching 100 franchised supermarkets by 2018."
He added that the main focus will continue to be the region of Catalonia, but that the company also hopes to enter areas where it has no presence at the moment.
"Our franchise model is a long term one, therefore our relationship with our franchise owners is very close,” he commented.
"Caprabo franchises are showing great profitability figures: sales in franchised shops show a good evolution, with 12 per cent increase in comparable sales against to 2015."
Estévez also said that the company wants to open new shops under the RapidCaprabo model, to add to the five convenience stores it runs at the moment.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.