DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Caprabo Extends Local Selection Of Catalonian Products By 50%

By Steve Wynne-Jones
Share this article
Caprabo Extends Local Selection Of Catalonian Products By 50%

Spanish retail group Caprabo has increased its local product selection from the Catalonian region by 50 per cent.

At least 700 new products, sourced from 267 local suppliers and agricultural cooperatives, have been stocked on its shelves this year. The inclusion of local products has resulted in a 10-per-cent increase in sales, accounting for more than €25 million.

The local Catalonian products that have been available in Caprabo supermarkets since last year are oils, olives, water, rice, chocolate, bread, fish, eggs, milk, meat, cheese, fruits and vegetables.

The company is now focused on increasing the sale of these products by 15 per cent over the coming year.

Caprabo currently operates a network of 324 supermarkets, mainly located in Catalonia, which accounts for 90 per cent of its business.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Roeder. To subscribe to ESM: The European Supermarket Magazine, click here.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.