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Caprabo Sees 6.5% Growth In Sales Of Local Products In 2019

By Dayeeta Das
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Caprabo Sees 6.5% Growth In Sales Of Local Products In 2019

Spanish retailer Caprabo has reported a 6.5% growth in the sales of local products in 2019, 20% higher than its forecast for the year.

Sales of products from small producers and agricultural cooperatives exceeded € 31.3 million in this period, the retailer added.

The fresh produce category saw significant growth in demand, with fruit sales increasing by 20%.

The good performance was driven by the sales of Lleida pear with a Protected Designation of Origin (PDO) seal, the Girona apple with a Protected Origin Identification (PGI) seal, and IGP clementine from Terres de l´Ebre, Tarragona.

Local Products

Since 2014, the retailer’s product offering has incorporated approximately 2,600 products, from more than 300 small producers and agricultural cooperatives, through its Proximity Programme for Counties.

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Since April of this year, the company has added nearly a hundred small producers and cooperatives to the programme as the agri-food sector has run out of its usual distribution channels due to the COVID-19 crisis.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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