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Carlsberg Sales See Boost From World Cup, Full-Year Outlook Raised

Published on Aug 16 2018 10:59 AM in Drinks tagged: Trending Posts / Beer / Russia / Carlsberg / World Cup / Paywall

Carlsberg Sales See Boost From World Cup, Full-Year Outlook Raised

Danish brewer Carlsberg has raised its full year profit outlook after second-quarter sales beat forecasts on growing demand for its expensive beers in China and strong sales in Russia during the World Cup.

Carlsberg, the world's third-largest brewer behind Anheuser Busch InBev and Heineken, turned more positive on its 2018 outlook after a successful strategy to focus more on premium beers, especially in China, in the first half of the year.

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