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Carrefour Brazil Acquires Digital Content Company e-Mídia

By Dayeeta Das
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Carrefour Brazil Acquires Digital Content Company e-Mídia

Carrefour Brazil has announced that it has acquired e-Mídia, the digital content company that operates the websites Cyber Cook, Vila Mulher, and Mais Equilíbrio.

The retailer will use the purchase to enable customers to buy ingredients on Carrefour Brazil’s e-commerce website, for the recipes highlighted on the portal.

'A Major Step'

The executive director of Carrefour Brazil, Noël Prioux, said, “This acquisition represents a major step in the roll-out of our omnichannel in Brazil, through which we have been investing in innovation to offer services that facilitate our customers’ journey.”

E-Mídia’s digital content portal features more than 100,000 recipes, with millions of visitors each month.

The acquisition is in line with Carrefour Brazil’s commitment to its strategic priorities in digital transformation.

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It also conforms to Carrefour Group’s global strategy of leading the 'food transition' for shoppers by offering healthy and quality food at affordable prices.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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