Carrefour Launches First Digital-Voucher Platform In Taiwan
Carrefour’s inaugural digital-voucher service is up and running in Taiwan, where the new platform is hoped to drive retail footfall, as well as the use of in-supermarket mobile payments.
The major banks operating in Taiwan have adopted Carrefour Ticket Xpress. The platform was developed by Edenred, a French corporate-services company.
"Along with the newly launched Carrefour Ticket Xpress," Carrefour says, "Carrefour Taiwan also updated its mobile app with the new ‘reward wallet’, an in-app Carrefour Ticket Xpress gift catalogue for E.SUN, and CTBC bank’s credit-card holder.
"An ‘e-voucher clip’ feature is also available for consumers to manage the Carrefour Ticket Xpress outside the Carrefour app, providing a worry-free shopping experience for Carrefour’s valuable customers.
"Carrefour has been dedicated to providing innovative, swift and eco-friendly payment technology for the customer in the mobile era, and digital vouchers, which can distributed, managed, and redeemed easily with mobile phones, are one of the most viable solutions.
"That is the reason why Carrefour partnered with Edenred to launch Carrefour Ticket Xpress, to bring the best mobile-payment experience for Carrefour’s consumers in Taiwan and then roll out the success in Taiwan to other countries.
"By introducing digital-voucher technology, Carrefour Taiwan is also looking to make a positive impact on the environment by replacing its paper gift voucher, which is produced at a sheer volume of more than eight million pieces every year."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.