French retailer Carrefour and Dubai-based company Signature Snacks are running a promotional drive in the UAE to celebrate its 45th national day on 2 December.
Running concurrently with this in-store promotion is a nationwide campaign, involving free samples of the SKUs, and competitions for prizes on social media.
“Being a local brand with global presence, we are proud of teaming up with Carrefour as a leading retail group in the UAE to celebrate the 45th national day," said Signature Snacks CEO Nizar Rajoub.
“Since inception, we have been producing world-class products of the highest consistent quality in around 70 countries in the world, achieving numerous landmarks and have been awarded an +A grade from Dubai Municipality for operating one of the best manufacturing facilities.”
The campaign began on 27 November.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
