Carrefour Poland has launched a new mobile loyalty app, which it claims speeds up the shopping experience, and serves to distribute virtual discount vouchers.
'With this app, Carrefour hypermarket and supermarket customers can access their store cards and get vouchers which are available once they have logged onto the app using their email address,' Carrefour says in a press release.
'The app's main aim is to register customers with the store’s loyalty programme and generate promotional discount vouchers which are easier to use than with more traditional channels. The app is intuitive, free and guaranteed to speed up the shopping experience.'
On-screen, the SKUs featured are represented visually, with accompanying information on the details of the discount, a product’s best-before date, terms and conditions, etc.
The retailer says that the virtual vouchers offer 'discounts of up to 50%,' and are 'easy to use, requiring only a minimum effort by customers to take advantage of the vouchers' and feature '‘push’ communication – customers can be reminded about new vouchers, or reminded that vouchers are approaching their expiry date.'
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
