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Carrefour Sees China As 'Testing Ground' For New Retail Methods

Published on Jun 5 2018 9:10 AM in Retail tagged: Trending Posts / Carrefour / China / wechat / Tencent / Paywall / Carrefour Le Marche

Carrefour Sees China As 'Testing Ground' For New Retail Methods

French retailer Carrefour, which opened its first high-tech store in Shanghai last month in partnership with tech giant Tencent, sees China as the ideal location to develop new methods for attracting shoppers.

More such stores were on the cards in China, including two in Shenzhen in the coming months, Thierry Garnier, Carrefour Executive Director for Asia, told Reuters.

Europe's largest retailer was "very positive" on the market in China, where with the help of Tencent it plans to use facial recognition technology to help make the check-out process quicker.

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