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China Beer Shares Surge On Report Prices Have Been Boosted

Published on Jan 5 2018 11:30 AM in Drinks tagged: China / Beer / China Resources Beer / Tsingtao

China Beer Shares Surge On Report Prices Have Been Boosted

Tsingtao Brewery led a jump in Chinese beer stocks, surging the most in more than a decade, after a report beermakers have increased prices by as much as 20%.

Tsingtao surged as much as 23% in Hong Kong Friday before paring gains, while China Resources Beer Co. climbed as much as 12%.

Beijing News earlier reported that Tsingtao and other breweries have raised prices on some products by 10 to 20% due to higher raw material and labor costs.

Tsingtao clarified in an exchange filing that it plans to raise prices of some products by an average of up to 5% due to increasing cost pressures. China Resources declined to comment.

"The price hike is a big relief for their cost pressure and thus net profit," said Walter Woo, a CMB International Securities Ltd. analyst based in Hong Kong.

"I would expect their net profit consensus will be lifted by double digits after the price hike."

Increased Competition

The price hike comes as the world’s largest brewery market sees more competition, with wealthy Chinese drinkers looking to switch to  premium goods and foreign labels.

Baijiu distiller Kweichow Moutai, the world’s most valuable spirits maker, also raised the price for its signature drink for the first time in five years.

Chinese beer makers are racing to overtake foreign brands, including Anheuser-Busch InBev. Asahi Group said last month it agreed to sell its 20% shareholding in Tsingtao for about $941 million to Fosun International.

It may be the first time in a decade that Chinese beer producers have raised prices in tandem, said  Jennifer So, a Hong Kong-based analyst with China Securities Co.

“Breweries hadn’t been able to raise prices in the past few years due to competition from foreign peers,” said So. “The price increases and change in competitive landscape as they move up to higher end products should bode well for their earnings this year."

There may be more to the rally than just the price hikes, according to Ronald Wan, chief executive at Partners Capital International.

“The price element is just one factor,” Wan said. “People may also be thinking there will be consolidation in the industry.”

News by Bloomberg, edited by ESM. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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